Didi March

Didi March is a Ugandan producer and dance choreographer. He also edits videos. This prolific young man who’s been around behind the scenes also sings. He was born in March, thus the name. His late mum also gave him the strange name of Didi. “I don’t know why she did that,” he tells www.musicugandan.com  when he sits down to explain what makes him tick and his claim to fame.  The first impression of Didi March is that he is probably one of the many singers who have suddenly appeared on the scene after it became evident that there is money to be made in music. This impression is quickly dispelled when he starts talking. Then he reveals himself for the focused producer and entrepreneur that he is. He sounds alien; like he is straight off some South London street but he is quick to assure whoever is listening that they shouldn’t be fooled by the accent, he’s a through and through Ugandan.

“I produce many genres of music. I am not afraid to try out new things,” he says. “I have a produced RnB, reggae and hiphop. I don’t really do rap, though,” he explains.  

March has been producing mostly but he’s now decided to take this foray into doing his own music. He has worked with artistes like Diamond Oscar, Ronnie Banton, Junior Pliers, Fabulous and a lot of others.

“Music was my first intent,” he says. He always was fascinated with music but events must have overtaken him because he found himself delving into production and choreography more than anything else. But he never forgot his first love, as it were. That explains why he is back at one now.

Didi says he has found that life outside the studio is really hectic but it is a challenge he is not afraid to take. “It has been eye opening, trying to sell records, promoting the songs and getting airplay. Right now, I am doing a video for one of the songs, Langata and probably that will spur the project further.” 

The album that Didi march is dropping is targeted at the whole of East Africa so it follows that the songs are mostly done in swahilli. Even the title track, Langata is a swahilli love song that talks of a town in swahilli speaking Nairobi. “It is a song about a girl I met in Langata,” March says. 

So has he done any songs in any Ugandan tongue? “I have not included any song in Luganda,” he says. This is a brave feat for the producer because most of his contemporaries are fighting to sing in Luganda, following the example of the big artistes on the Ugandan scene. This says something about the resolve of this young man. 

His resolve is also seen in the tenacious way he does his work. During this interview, one thing that is evident is that Didi March is just coming out of a fight with malaria, going by the fever blisters on his mouth. Most other artistes would take the time off to get back on track but not this one. 

The new album, Langata is a seven track album and its dedicated to his mother who died when he was small. It is all about love, heartbreak, Africa and the African woman.He works in a studio based in Najjanankumbi, a township on the road to Entebbe Airport. 

He has yet  jumped on another project working on my own album the 17 track album written and produced by me is coming out soon this year called “Langata ma heart to u” dedicated to my mom (RIP)  the first tracks off the album are “Langata” and “man dem a fail” featuring Diamond Oscar.

Click here to listen to “Langata”

Click here to listen to “Man dem fail” featuring Diamond Oscar

Click here to watch “Langata” video

Click here to read more about Diamond Oscar